This is a brand book I designed for the Ford Mustang Mach-E. The project involved comprehensive research which gave the overall backbone and structure to the brand book. Conceptualizing brand objectives, creative brief, formulating demographics, and a S.W.O.T. analysis helps bring the brand and market strategy into a clear direction that emphasizes Ford's visual design language.

March 19, 2023

Ford

Graphic design, Art direction, Branding, Typography

Art Direction, Visual Designer

Adobe InDesign