

This is a brand book I designed for the Ford Mustang Mach-E. The project involved comprehensive research into understanding insight for branding the Mach-E. Conceptualizing brand objectives, creative brief, formulating demographics, and a S.W.O.T. analysis was produced in order to brand and market strategy into a clear direction that emphasizes Ford's visual design language.
Year
March 19, 2023
Client
Ford
Services
Graphic design, Art direction, Branding, Typography
Role
Art Direction, Visual Designer
Tools
Adobe InDesign





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