This is a brand book I designed for the Ford Mustang Mach-E. The project involved comprehensive research into understanding insight for branding the Mach-E. Conceptualizing brand objectives, creative brief, formulating demographics, and a S.W.O.T. analysis was produced in order to brand and market strategy into a clear direction that emphasizes Ford's visual design language.

Year

March 19, 2023

Client

Ford

Services

Graphic design, Art direction, Branding, Typography

Role

Art Direction, Visual Designer

Tools

Adobe InDesign

No items found.

Related Works