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Overview & Scope
Year
Client
Services
Role
Tools
Problem + Solution
Problem:
There is little to no mobile app support for food truck, ghost kitchens, or pop-up restaurant tracking. Getting the user connected and ordering food from a local truck or restaurant should be easier for everyone. Apps like Yelp, Doordash, etc. dont offer viability when it comes to on demand food truck ordering.
The goal:
To establish a mobile ordering experience for users interested in new and trending food trucks, pop-up restaurants, and ghost kitchens within the area.
What Figures?
I conducted interviews and online surveys to get incite on the users needs involving food truck tracking, ghost kitchen, pop-up restaurants, and mobile ordering through their mobile device.
In my research, I found that most users wouldn’t mind ordering from a food truck of their choice within a 20 mile distance radius. Most users ordered from a food truck within 2-4 times during the week, and usually due to the convenience and distance.
When asked about discounts, most users felt that an incentives are beneficial and appreciated. Booking a food truck was also of interest, as most users explained that the act of on demand catering would help convene more festive events and parties- although cost was a concern with most users.
Ghost kitchens and pop-up restaurants were also regarded as something of interest, as most of the interviewed users said it gives them an edge over finding new and trending places they won’t find on any other apps.
Pain Points
- Convenience - Being able to checkout reviews, trending trucks, and nearby kitchens for pickup or dine-in.
- Distance - Traversing to a food truck should be reachable within a 20 mile radius.
- Engagement - There isn't an app that allows connectivity to food truck, pop-up, and ghost kitchens within the area.
Ideate + Design
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